| Course Name | International Marketing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| EISL 523 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Service Course | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course is intended to provide students with information about the structure and functioning of retailing and strategy development in retailing sector. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Globalization, global marketing environment, identifying potential markets and market selection, entry strategies, global segmentation, targeting and positioning, global product, price, distribution and promotion strategies are the topics that will be discussed in details. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course | |
| 2 | Basic concepts of marketing | Any Global Marketing book & articles from journals & newspapers |
| 3 | Globalization and Global Marketing | Any Global Marketing book & articles from journals & newspapers |
| 4 | Emerging Markets and Trends | Any Global Marketing book & articles from journals & newspapers |
| 5 | Global Marketing Environment | Any Global Marketing book & articles from journals & newspapers |
| 6 | Case Study | Will be announced at week 2 |
| 7 | International Market entry strategies | Any Global Marketing book & articles from journals & newspapers |
| 8 | Midterm | |
| 9 | Global Product and pricing decisions | Any Global Marketing book & articles from journals & newspapers |
| 10 | Global Distribution and Promotion Decisions | Any Global Marketing book & articles from journals & newspapers |
| 11 | Case Study | |
| 12 | Presentations | |
| 13 | Presentations | will be announced at week 11 |
| 14 | Presentations | will be announced at week 12 |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | - | - |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | - | - |
| Presentation / Jury | ||
| Project | - | |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 80 |
| Total |
| Weighting of Semester Activities on the Final Grade | 1 | 20 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 80 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 6 | 96 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | - | - | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 30 | |
| Final Exams | 1 | 51 | |
| Total | 225 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
